Nov 102010

This post owes it’s existence to the failure of some folks to follow my first rule of technology, to wit:

Just because you can doesn’t mean you should.

And trust me campers there is a reason that rule is writ in red because Betty Crocker has created a brand new Warm Delights PMS SOS IPhone  app.  Now there is nothing new about PMS apps, there is also PMS Buddy: is a free service created with a single goal in mind: to keep you aware of when your wife, girlfriend, mother, sister, daughter, or any other women in your life are closing in on “that time of the month” – when things can get intense for what may seem to be no reason at all.

For women, this is a great way to give people in your life a heads-up of when you might be feeling a bit irritable without having an awkward conversation.

What’s more, we will not only keep you informed, but will give you some free advice on what to do about it. With, there is no reason to ever be blindsided by PMS again.

And who can’t live without the unfortunate Code Red app that also works on IPads.

But the corporate queen of insta oral gratitude goes a step further and offers us the results of their very important marketing research which found that:

In a recent survey distributed to more than 500 women aged 18 and older, nearly three in four (73 percent) of American women said they seek comfort in certain foods when they have their period. Seven in ten (71 percent) of these ladies said they specifically crave chocolate during this time every month.

Out of those women, 41 percent said that it makes them feel comforted, 37 percent said it makes them feel satisfied and 26 percent said it makes them feel happy.

So whatcha going to do?  Well first thing (well actually second thing because you gotta check out their Facebook page first), you gotta get the app, I mean who can resist:

For the Girls:

  • A monthly alert when PMS is looming with a Warm Delights coupon
  • Avoid the Drama: funny e-Cards to warn friends of tense moments and erratic behavior
  • The Apology Crafter: pre-packaged apologies to get out of any sticky situations
  • Symptom Solver: learn what’s going on with you…and why none of it is your fault

For the Guys:

  • A monthly alert when PMS is looming with a Warm Delights coupon
  • Get It Right: advice on exactly what to say to dodge any landmines caused by your girl’s PMS
  • The Great Escape: carefully-crafted excuses to stay out of the way during that time of the month
  • Massage 101: practice foot massage with feedback to make sure you’re doing it right

And never mind all medical advice to the contrary that suggests that you avoid pretty much everything that is in them, you’re going to take that coupon and go get the comfort that only Warm Delights can provide, made as they are out of the following ingredients:

Sugar , Enriched Flour Bleached , Wheat Flour , Niacin , Iron , Thiamin Mononitrate , Riboflavin , Folic Acid , Partially Hydrogenated Soybean Oil , Cottonseed Oil , Semisweet Chocolate Chips , Chocolate Liquor , Sugar , Cocoa Butter , Milkfat , Soy Lecithin , Vanilla , Cocoa Processed with Alkali , Corn Starch , Dried Egg Whites , Corn Syrup Solids , Salt , Distilled Monoglycerides , Artificial Flavor , Nonfat Milk , Freshness Preserved by BHT , Sugar , Sweetened Condensed Skim Milk , Condensed Skim Milk , Sugar , Corn Syrup , Water , High Fructose Corn Syrup , Partially Hydrogenated Palm Kernel Oil , Cocoa Processed with Alkali , Cocoa , Butter , Chocolate Liquor , Vinegar , Modified Corn Starch , Disodium Phosphate , Salt , Sodium Bicarbonate , Sodium Alginate , Potassium Sorbate- Preservative , Mono and Diglycerides , Xanthan Gum , Natural Flavor

Aside from the obvious objections to the oh so last century stereotypical assumptions, this begs the question —if PMS is a medical condition, should Warm Delights now be considered a drug since it is touted as a treatment? What a crock.

Imagine instead if Betty Crocker donated money to help with projects such as the new app that helps report harassment instead of contributing to our ill health.  But where’s the profit in that?

(Many thanks to my son who pointed me to this great post on Jezebel that led to this post.)

 November 10, 2010  Posted by on November 10, 2010

  2 Responses to “What A Crock–Betty Crocker’s New App Touts Its Processed Food As PMS Relief”

  1. Gee — more techies with waaaay too much time on their hands. “Just because you can doesn’t mean you should…” applies to so many (a plurality, a majority, most) products out there.

  2. This is really beyond the pale — disease mongering at its worst, continuing the message that WOMEN ARE CRAZY because of their hormones. This type of message —that women are so unstable as to be almost dangerous — has impacts in the real world and strikes me as some serious backlash.

    And no doubt Betty will soon be partnering with the drug companies that brought us Sarafem.

Sorry, the comment form is closed at this time.