When it comes to media, gender parity is still a long way off. Women’s voices are under-represented and our lives are under-reported. From the Fourth Global Media Monitoring Project (2010):
- 24% of the people interviewed, heard, seen or read about in mainstream broadcast and print news are female.
- Women have achieved near parity as givers of popular opinion in news stories. At the same time, less than one out of every five experts interviewed is female.
- An analysis of media coverage on selected issues of special concern to women contained in the Beijing Platform for Action reveals such issues receive an average of less than 1.5% media attention each.
- Almost one half (48%) of all news stories reinforce gender stereotypes, while 8% of news stories challenge gender stereotypes. Women tend to be portrayed in their roles as wives, mothers, etc. News stories by female reporters are almost twice as likely to challenge gender stereotypes than stories by male reporters.
- Only 12% of news stories highlight issues of gender equality or inequality.
- Only 9% of news stories mention gender equality policies or human and women’s rights legal instruments.
Discouraging to say the least. Which makes programs like Global Girl Media all the more exciting. This excellent organization empowers high school age girls from under-served communities through media, leadership and journalistic training to have a voice in the global media universe and their own futures.
In the long run, it is unquestionably projects like this that will change the damaging and inequitable media paradigm.