Apr 142010

After my write-up about KFC’s Buckets for the Cure the other day, I got this thoughtful comment from Kimberly Irish, Program Manager at Breast Cancer Action,

Has pink cause marketing gone too far?  Breast Cancer Action thinks so!  KFC’s “Buckets for the Cure” campaign achieves a new low in pinkwashing – selling pink buckets of greasy fast food in order to help “create a world without breast cancer.”  BCA fails to understand how pink buckets of chicken will help end the breast cancer epidemic.  We encourage people to ask critical questions before purchasing pink products that claim to donate money to breast cancer research or prevention.  Be an informed consumer!

Many thanks to Kim and Breast Cancer Action for weighing in, I have thought for a long time that their approach to addressing breast cancer is far healthier and productive than the ‘awareness’ approach. For more information on pink-washing, check out their Think Before You Pink website.

And because you just have to see it to believe it, here is a picture of the KFC down the road from me that wasn’t content with just having pink buckets, they painted their whole darned restaurant pink.  Incidentally, the price for the buckets is the same as their regular prices.  So if you buy a 6-piece bucket for $9.98, 50 cents of that will go to Susan G. Komen for the Cure.  In other words 5% of your purchase, and if you get the $20.99 size that works out less than 2.5% of your purchase. Not such a YUM!my deal (sorry, I’ll stop with the oh so tempting wordplay). Why not just send the full amount to Breast Cancer Action or the cause of your choice, it will do more good and you’ll be healthier.


 April 14, 2010  Posted by on April 14, 2010

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