Sick and tired of everything being turned pink to make us more aware of breast cancer? Not to worry, this year there is a new strategy–objectifying women:
Are we to be concerned about breast cancer so that men can leer at us? Are men supposed to be concerned about breast cancer so they have something to leer at? Cutting edge, witty or funny? At the risk of being called a humorless feminist, not hardly– sophomoric and deeply insulting to both men and women would be more accurate.
Awareness is not the issue, what we need is a serious approach to pledging to eradicate the causes of this disease, not advertising that suggests it is all about how we look or a pledge to obsessively check our breasts as this PSA from Yoplait which insultingly suggests that we know our “girls”:
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