Last week’s Blog for Fair Pay, organized by the National Women’s Law Center was a major success, attracting more than 160 bloggers !!!  Here is how the campaign, which is an outstanding example of using social media for social justice, was described by DigiActive:

Running the campaign entirely through their website, the NWLC urged bloggers, tweeters, and Facebook users to raise their voice for fair pay for women. To organize the campaign, the website used a form for web users to sign up their blog, Twitter, or Facebook account with their name and URL so all posts could be aggregated during Equal Pay Day. To organize all tweets, the NWLC urged tweeters to tag their posts with #fairpay. The organization also created a button to be posted on blogs for bloggers to show their commitment to the campaign and spread the word.

Outcome: By the end of the day, April 28^th, over 660 tweets and 165 blog posts were written in association with the campaign to raise awareness for equal pay. To put this in perspective, last year the campaign generated 80 blog posts, an increase of at least 106 percent. It is difficult to quantify the reach of the campaign on Facebook, through notes or status updates, but it could reasonably be assumed to be used by those already tweeting and blogging and others who are not as active within the online community. More important is the reach of this campaign throughout the blogosphere. The campaign included the expected participation of women’s advocacy groups and feminist blogs, yet other participants included: major news sources (New York Times, Forbes, Huffington Post), religious sites (jewish and catholic), human rights groups, labor unions, affirmative action supporters, individuals’ blogs, celebrity blogs (Kenneth Cole), activist sites (change.org, care2.com, alternet.org), pension rights groups, industry focused sites (athletics, healthcare, finance, law, journalism), parental blogs, and government sponsored blogs.

Major kudos are due to NWLC and Robin Reed, their Online Outreach Manager whose amazing work on this project which truly expanded the dialog on this very important subject.