Eewww….thank goodness I didn’t know this was what I was supposed to aspire to during all those years when I was an exhausted zombie mommy with stringy hair and my haute couture consisted of baggy sweats with spit up all over them.

There’s no apron, no mom jeans or frump of any kind. These days, it’s all about being a “momshell,” the latest term used to describe a new generation of bombshell moms.

You can find these moms just about anywhere, in Hollywood, in the White House – probably in the house next door. And now a new reality TV show is on the hunt for the “Hottest Mom in America.”

“There’s never been a hotter time to be a mom,” says Jessica Denay, a Los Angeles mother. She wrote “The Hot Moms Handbook,” one of several recent books aimed at women who proudly sport T-shirts, mugs and other paraphernalia that declare motherhood sexy. Denay also founded the Hot Moms Club, which began as a small group of friends eight years ago and has since expanded to an Internet-based social network of more than 110,000.

Thank you American corporate culture (and the American media that shills for you) for yet another way to distract us from what  Moms (and Dads) really want for their children–affordable healthcare, good schools, food on the table, a roof overhead and clean air to breathe.

H/T to JMeador at the Louisville Eccentric Observer for tagging this story which I apparently missed when attempting to find real news in the Louisville Courier Journal this morning.

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