Excellent news via Our Bodies Our Blog:

Yoplait yogurt will soon be free of artificial bovine growth hormone (rBGH), a synthetic hormone that has been linked to a number of health concerns, including breast cancer.

“We’re delighted that General Mills has decided to do the right thing in response to consumer demand,” said Barbara Brenner, BCA executive director of Breast Cancer Action, said in a statement released today. “When a company uses the pink ribbon to sell their products, they are making a promise to support women’s health. We want them to keep that promise — and we’ll monitor the company to make sure they do.”

Breast Cancer Action has been been campaigning for a number of years to get the fBGH out of Yoplait and deserves a great deal of credit for bringing about this change of policy.